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Welcome back to House of Leadership. We explore what it really takes to grow and lead successfully in a fast-paced, high-performance environemnt.
Each week, we provide a core idea and practical actions to apply right away. If you want the deeper insights, frameworks, and templates that accelerate your career growth and leadership impact, please go premium.
This isn’t about fluffy quotes or recycled advice. It’s about what really moves the needle: clarity, accountability, and culture that scales.
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What did we learn this week?
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
3 visuals to get you to see things differently.
Why?
“Change the way you see things, and the things you see will change.”
Growth Beats Fixed: Progress Favours Action, Not Comfort
As leaders, it’s easy to fall into a fixed mindset, believing our abilities or outcomes are largely set. We hope things will improve without changing how we think or act, but that rarely leads to different results.
A growth mindset shifts us from comfort to progress. It’s choosing learning over looking smart, action over certainty, and movement over waiting. Leaders don’t wait to feel ready; they become ready by acting.
The more you challenge assumptions, seek feedback, and try new approaches, the more momentum you create.
Remember: mindset sets the direction, but action creates growth.
🗞️ Things worth checking out
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Stop Explaining the Vision. Start Showing It.
One leader stands in front of a room, stacking slide after slide of words. Arrows, bullet points, long explanations. Heads nod, but eyes drift. Everyone hears the plan, yet no one sees it.
Another leader picks up a marker.
They draw the hill. The obstacles on the climb. The flag at the top. They sketch where the team is standing today and the first step forward.
Suddenly, the room leans in. The path feels real. The work feels possible.
Words tell people what you’re thinking. Visuals let them walk inside it.
If you want alignment, don’t describe the future, make it visible.
Learning. Doing. Improving.
Picture a workshop, not a classroom. One person sits at a desk, rereading the manual, confident that the knowledge will turn into results someday. The other rolls up their sleeves, builds the first version, notices where it bends, and goes back to the bench.
Learning is the blueprint. Doing is pouring the concrete. Improving is reinforcing the structure so it stands.
Success isn’t a single leap, it’s a loop. Each attempt leaves marks on your hands and clarity in your head. The people who win aren’t the ones who know the most; they’re the ones who keep cycling through learn, do, improve until progress becomes inevitable.
Keep the loop turning.
