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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Launch
We just launched something new
This week I opened up the House of Leadership community. It's built around the weekly live call we've been running quietly for a while now, except now it has a proper home, real structure, and room for more of you in it.
Community access is free to subscribers of this newsletter, ask questions and share your perspective.
If you want access to 1:1 coaching with a leadership coach, monthly training, and other events, there's a paid membership too, starting with a 5-part series over the next month on performance management, walking through a step-by-step process for handling the conversations most managers put off until they can't anymore.
I'd love to see you in there. If you've already joined, say hello in the community, I want to know who's in the room. If not —»
Summary
Most managers are trying to be helpful.
Someone brings them a problem. They listen for thirty seconds, recognise what's happening and jump straight into:
“Here's what I think you should do…”
It feels like leadership.
But Michael Bungay Stanier's The Coaching Habit argues that constantly providing answers creates a problem: your team becomes dependent on you to solve things.
Instead, great managers develop the habit of asking better questions.
The book introduces seven simple questions designed to make coaching part of everyday management — not something reserved for formal 1:1s or performance reviews.
The goal isn't to become a professional coach.
It's to stay curious a little longer and rush to advice a little slower.
The brief 330K+ marketers actually read
TLDR Marketing is the free daily brief that 330K+ growth marketers, performance marketers, and CMOs actually read. The most interesting stories in marketing, curated and summarized in 5 minutes.
10 KEY IDEAS
1. Ask before you tell
When someone brings you a problem, resist the instinct to immediately solve it. Ask questions first. You may discover that the real problem is completely different from the one initially presented.
2. Start with: “What's on your mind?”
Stanier calls this the Kickstart Question. It's deliberately broad. Instead of controlling the conversation with your agenda, it gives the other person space to identify what matters most.
3. Ask: “And what else?”
Possibly the simplest and most powerful question in the book.
The first answer is rarely the whole answer. Asking “And what else?” encourages people to think deeper before you start solving.
4. Find the real challenge
People often arrive with symptoms rather than problems.
Ask:
“What's the real challenge here for you?”
The for you matters. It shifts the conversation away from everything happening around them and towards what they can actually influence.
5. Understand what they really want
Ask:
“What do you want?”
It's surprising how often people can explain everything that's wrong but struggle to articulate what a good outcome would actually look like.
Clarity changes the conversation.
Most managers figure this out the hard way. You don't have to.
You're making the calls, having the hard conversations, carrying the weight of the team, on your own, in your head, at 11pm before the next 1:1. It doesn't have to be that way.
Upgrade to a paid membership and get:- Sitting on a performance conversation for weeks because you don't know how to start it → monthly 1:1 leadership coaching
- Making big calls with no one to sense-check them against → community access with events
- Facing the same leadership problems on repeat with nobody showing you a better way → monthly training and guest speakers
- Wanting the frameworks you've missed, not just this week's → full newsletter access + 200+ article archive
- Leading alone, with no one who actually gets the job → a support network of people doing the same work