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Holiday Creator Calendars Are Filling Up. Q4 Panic Is Optional.
Creators lock in their holiday content calendars 90 days out, before most ecommerce brands finalize their commission strategy and way before Black Friday and October deal events.
Get ahead of the seasonal rush with The 90-Day Holiday Sprint, a practical guide for brands that want creators driving holiday demand while competitors are still recruiting:
Structure commissions by lifetime value, not just first-order margin
Lead with the right products so creators promote with confidence
Recruit and onboard creators with a day-by-day plan for the first 30 days
Read performance early and pull program levers by Day 60
Brief creators with a holiday checklist before calendars fill up
Your 90-day countdown starts now.
We’re running a 2-week intense new manager training boot camp in September.
Welcome to this week's House of Leadership Book Club, where we take one book and distil it down to what actually matters, something to build your knowledge, shape your mindset, nurture your relationships, and help you lead more effectively.
Summary
Leadership is often associated with confidence, certainty and having the answers. Dare to Lead challenges that idea.
Brené Brown argues that the best leaders aren't those who avoid vulnerability. They're the ones willing to step into uncertainty, have difficult conversations, admit when they don't know and create environments where other people feel safe enough to do the same.
At its heart, this is a book about courageous leadership, and the behaviours that make it possible.
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10 KEY IDEAS
1. Vulnerability is a leadership strength
Vulnerability isn't weakness. Saying “I don't know,” “I got that wrong,” or asking for help builds credibility when it's genuine.
2. Courage can be learned
Courage isn't something you're born with. Like any leadership capability, it develops through practice — particularly when situations feel uncomfortable.
3. Clear is kind. Unclear is unkind.
Avoiding difficult feedback might feel kinder in the moment, but ambiguity creates frustration. Great leaders communicate expectations clearly and address problems early.
4. Have the difficult conversation
Problems rarely disappear because we avoid them. Strong leaders are willing to step into uncomfortable conversations with curiosity rather than judgement.
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