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We explore what it really takes to grow and lead successfully in a fast-paced, high-performance environemnt. Every week, we provide a core idea and practical actions to apply right away. If you want the deeper insights, frameworks, and templates that accelerate your career growth and leadership impact, please go premium.

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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

What You’ll Learn Today:

  • The four critical behaviours that define high-performing hires.

  • How to evaluate candidates consistently against these behaviours.

  • Why behaviours matter more than skills or credentials alone.

  • A framework to translate organisational values into measurable hiring criteria.

  • Steps to refine your hiring profile to reduce bad hires and increase retention.

01 — The Core Idea

Behaviour Over Resume

Hiring is more than checking boxes on experience or technical skills. Skills can be taught, but behaviours are harder to change. The most effective leaders prioritise non-negotiable behaviours when building their teams.

High-performing organisations define the behaviours that drive results and embed them into every step of the hiring process, from screening to interview to final offer.

The Principle

“Skills can be trained. Behaviour drives culture.”

By identifying behaviours that align with your team’s mission and values, you create a repeatable framework that predicts success better than credentials alone.

02 — The Framework

Four Non-Negotiable Behaviours

Not all behaviours are equally impactful. Focus on the ones that make or break team performance:

▲ Ownership Mindset:
Takes responsibility for outcomes, not just tasks. When challenges arise, they step up rather than shift blame.

■ Learning Agility:
Learns fast from mistakes, feedback, and new experiences. Adapts to changing priorities and environments without losing momentum.

● Collaboration & Influence:
Works effectively across teams, communicates clearly, and builds trust quickly. Can influence without authority.

◆ Resilience Under Pressure:
Remains composed in high-stakes situations, maintains focus on priorities, and recovers quickly from setbacks.

“Hire for behaviours, not just skills. The right mindset compounds impact.”

Framework Summary:

  1. Identify core behaviours that drive results in your team.

  2. Embed these behaviours into interview questions and assessment.

  3. Score candidates consistently against these behaviours.

  4. Make behaviours the key decision driver, not just credentials.

2026’s biggest media shift

Attention is the hardest thing to buy. And everyone else is bidding too.

When people are scrolling, skipping, swiping, and split-screening their way through the day, finding uninterrupted moments where your audience is truly paying attention is the priority.

That’s where Performance TV stands out.

Check out the data from 600+ marketers on the most effective channels to capture audience attention in 2026.

03 — What to Do This Week

Audit Your Hiring Profile

Take a current open role:

  • List the top four behaviours critical for success in this role.

  • Compare the behaviours against your current hiring process—are they assessed consistently?

  • Draft behavioural interview questions to evaluate each candidate.

The Uncomfortable Truth
Most teams hire for technical skills and personality “fit” and miss the behaviours that predict long-term success. High-performing teams hire for patterns, not resumes, and consistently outperform those that don’t.

🔒 Premium Teaser — Thank You for Your Support

Here’s what you’ll get in the premium section this week:

  • Behavioural Interview Template – Step-by-step questions to reliably evaluate the four non-negotiable behaviours.

  • Candidate Scoring Matrix – Simple tool to compare candidates objectively against behaviours.

  • Role-Specific Behaviour Mapping – How to tailor your four behaviours for different roles or levels.

  • Retention Predictor Checklist – Identify early signals of high-fit hires vs potential mismatches.

Subscribers get the full toolkit to make behaviour-driven hiring repeatable and consistent across your organisation.

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A subscription gets you:

  • Plug-and-play talk tracks - Get word-for-word scripts for handling tough conversations, performance reviews, and escalation calls—so you never freeze or fumble.
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