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7 External Traffic Strategies. One question finally answered.
What actually moved your BSR?
Most eCommerce brands running external traffic can't answer that. Wrong channels, no real attribution, and at the end of the month, a dashboard full of activity and no proof of what drove revenue.
The brands getting it right aren't spending more. They've just stopped guessing.
They know which channels pull weight on Amazon listings, which ones look good in a report but bleed budget, and why creator and affiliate traffic consistently outperform paid social when it's set up correctly.
Levanta's free playbook breaks down all 7 strategies. Where each one works, where it falls apart, and what it takes to scale without it becoming a second job. If you're serious about moving your BSR without living inside PPC, this is worth 5 minutes.
Welcome to this week's House of Leadership Book Club, where we take one book and distil it down to what actually matters, something to build your knowledge, shape your mindset, nurture your relationships, and help you lead more effectively.
Summary
Most leaders think about legacy at the end of their career. The best leaders think about it every single day.
That's the premise behind Legacy by James Kerr, built around fifteen years embedded with the All Blacks, the most successful sports team in history. Kerr's argument isn't really about rugby. It's about what happens when a group of people decide that leaving the shirt in a better place matters more than any individual moment of glory.
The All Blacks have a phrase for it: sweep the sheds. After every match, win or lose, the players clean their own changing room. No staff do it for them. Nobody's watching. It's not about tidiness. It's about humility, and about understanding that the jersey belongs to everyone who's worn it before you and everyone who'll wear it after.
Most leaders build for the next quarter. Kerr's argument is that the ones who build something lasting are building for people they'll never meet.
50 Excel Hacks That Make Spreadsheets Work For You
Most Excel users waste hours on tasks that take experts minutes. The difference is not talent. It is knowing the right shortcuts.
These 50 Excel hacks from Kenji Explains cover the functions, formulas, and workflows that make spreadsheets work for you instead of against you.
Each one comes with step-by-step instructions and ready-to-use templates. Subscribe to Marketing Against the Grain and get all 50 free.
Here's what you'll get:
Time-saving shortcuts that eliminate the most common formula frustrations
Interface essentials most users never discover on their own
Game-changing functions for data analysis, automation, and visualization
Guided practice template so you can apply every hack immediately
The people who are fast in Excel are not smarter. They just stopped fighting the tool.
Get 50 Excel Hacks free when you subscribe to Marketing Against the Grain today.
Five ideas that define the culture
Sweep the Sheds
Leave the place better than you found it. No task is beneath anyone, including the most senior person in the room. Humility isn't a soft trait here. It's a discipline.
Better People Make Better All Blacks
Character comes before capability. The All Blacks recruit for humility, work ethic and selflessness first, and talent second. Skill without character doesn't hold under pressure.
Pass the Ball
No individual is bigger than the team. Even the best players in the world are taught that their job is to make the person next to them better, not to be the story.
Ask Who Are We, Not Just What We Do
Culture isn't a poster on the wall. It's a shared identity that shapes how decisions get made when nobody senior is in the room to make the call.
Champions Do Extra
The rest of this edition is article is exclusively to House of Leadership members.
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